Education:

• PhD 2010, BA, Marketing, Washington State University
• MBA 2005, California State University
• BS 2000, Political Science and Public Administration, METU

Research:

• Behavioral Pricing
• Sustainable Consumption
• Brands, Brand Meanings
• Advertising

AI Research

Consumer psychology – The impact of AI use (e.g., recommendation agents or individual use of platforms like ChatGPT) on consumer behavior.

• Investigating how users respond to personalized recommendation systems offering tailored solutions.
• Assessing whether AI-supported suggestions encourage more impulsive purchases or foster a greater sense of control in consumers.
• Evaluating if AI use diminishes the authenticity of consumer purchase decisions.
• Analyzing the strategic implications of these behavioral changes for marketers and companies.